To know yourself and your adversary; to have a thorough understanding of both sides; to be fully aware of one's own strengths and weaknesses as well as those of one's opponent.
在开始一个新的项目之前，我们必须知己知彼，了解市场需求和竞争对手的策略。
Before starting a new project, we must understand our own capabilities and the market situation, including our competitors' strategies.
Era:
Ancient
Frequency:
Story:
During the Spring and Autumn period, the military strategist Sun Wu authored 'The Art of War'. He believed that the supreme art of war was to subdue the enemy without fighting, compelling them to surrender intact, while direct military confrontation was a lesser approach.
One must be skilled in using stratagem to conquer without battle, and at the same time, 'know oneself and know the enemy' to ensure victory without defeat. Winning every battle is not the height of skill; the highest wisdom lies in subduing the enemy without any engagement.
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