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hoarding
Technology has changed the nature of the billboard business, making it a more effective medium than in the past.
Obviously the major media are television, radio, newspapers, magazines, billboards, and so forth.

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Open the tool →广告牌 (guǎng gào pái) means “billboard, hoarding”.
广告牌 is pronounced guǎng gào pái in Mandarin Chinese.
“billboard” is 广告牌 (guǎng gào pái) in Chinese.
This page has 2 example sentences using 广告牌, each with pinyin and an English translation.