Common Meanings
1
qǐ企
To stand on tiptoe to look; now commonly used to mean to anticipate, to hope to reach or catch up with, or to attempt/scheme.
他的成就令人难以企及。
His achievements are hard to match.
To start; to plan; to initiate (often used in compounds like '企划' for planning or '企图' for attempting).
为提高销量，公司企划了一系列促销活动。
To increase sales, the company planned a series of promotional activities.