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During the Jin Dynasty, Xie An, a man of exceptional talent, lived in seclusion on Mount Dongshan for over 20 years. He was widely renowned, and many people admired him.
A townsman, who had been dismissed from his official post in Zhongshu County, went to visit Xie An. Xie An asked him what local specialties he had brought back. The townsman presented Xie An with a cattail fan to use.
When the gentry and commoners in the capital saw Xie An using the cattail fan, they scrambled to buy them, causing the price of the fans to rise severalfold.

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Open the tool →蒲扇价增 (pú shàn jià zēng) is a Chinese idiom (chengyu) meaning “describes how an item's value or price significantly increases because it was used or endorsed by a famous or influential person”.
蒲扇价增 is pronounced pú shàn jià zēng in Mandarin Chinese.
Literally, 蒲扇价增 means “Cattail fan price increase”. It is used to mean “describes how an item's value or price significantly increases because it was used or endorsed by a famous or influential person”.
蒲扇价增 comes from a classical Chinese story dating back to ancient China. The full story is on this page.
蒲扇:用香蒲编的扇子。形容某种东西因受到名人的使用而价格增长