







蜀贾卖药 is a Chinese idiom (chengyu) meaning “refers to opportunistic business practices”. Often involving questionable ethics or selling inferior goods at low prices, to gain significant profits. It highlights how different business strategies can lead to varied, sometimes counterintuitive, outcomes in the market. Literally, “Shu merchants selling medicine”.
There were three medicine merchants from the Shu region (Sichuan). One specialized in selling high-quality medicine with small profit margins. The second was honest, selling both good and inferior medicine, but always clearly separating their prices. The third merchant specialized in selling low-quality medicine at cheap prices and often gave extra amounts.
After a year, the merchant who sold inferior medicine at low prices became very rich, with his shop always crowded and its threshold worn out by customers.
In contrast, the merchant who only sold good quality medicine found his shop deserted and lived in poverty, barely making ends meet.

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Open the tool →蜀贾卖药 (shǔ jiǎ mài yào) is a Chinese idiom (chengyu) meaning “refers to opportunistic business practices”.
蜀贾卖药 is pronounced shǔ jiǎ mài yào in Mandarin Chinese.
Literally, 蜀贾卖药 means “Shu merchants selling medicine”. It is used to mean “refers to opportunistic business practices”.
蜀贾卖药 comes from a classical Chinese story dating back to ancient China. The full story is on this page.
贾:商人。四川商人卖药,各得其所。指商人投机取巧谋取暴利