To be excessively concerned with one's reputation or image, often to the point of being impractical, making things worse, or refusing to admit difficulties; stubbornly insisting on saving face.
他就是死要面子，明明生活很困难，却不肯接受朋友的帮助。
He's just too stubborn about saving face; even though he's facing difficulties, he won't accept help from his friends.
Next Idiom