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In 549 BC, Mu Shu, a high official from the State of Lu, was dispatched on a diplomatic mission to the State of Jin. Fan Xuanzi, a minister of Jin, asked him what the meaning of 'si er bu xiu' (死而不朽) was. Mu Shu did not answer. Fan Xuanzi then stated that his ancestors had been prominent nobles in various dynasties, and that this was 'si er bu xiu'.
Mu Shu, however, believed that only excellent virtue, great achievements, and wise words could truly achieve 'si er bu xiu'.

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Open the tool →死而不朽 (sǐ ér bù xiǔ) is a Chinese idiom (chengyu) meaning “to die but not perish”.
死而不朽 is pronounced sǐ ér bù xiǔ in Mandarin Chinese.
Literally, 死而不朽 means “to die and not decay/perish”. It is used to mean “to die but not perish”.
死而不朽 comes from a classical Chinese story dating back to ancient China. The full story is on this page.
指身虽死而言论、事业等长存。