To create an environment where local people are content and prosperous, thereby attracting people from distant places to come and settle or join.
这家咖啡馆的服务总是那么周到，环境舒适宜人，真正做到了近悦远来，每天都有许多顾客光顾。
This coffee shop's service is always so thoughtful, and the environment is comfortable and pleasant. It truly achieves the effect of pleasing those nearby and attracting those from afar, with many customers visiting every day.
Era:
Ancient
Frequency:
Synonym:
Story:
During the Spring and Autumn period, Shen Zhuliang, a high official of the Chu State, was known as Duke Ye because his fiefdom was in Ye.
Confucius traveled around various states and came to Ye County in Chu. Duke Ye asked him how to govern a place effectively.
Confucius replied, "Make those nearby happy, and those from afar will come." He explained that one must first make the people within the territory content and without grievances, and then people from distant places would be attracted by the reputation and come to join them.
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