







挂羊头卖狗肉 is a Chinese idiom (chengyu) meaning “to practice fraud by advertising one thing and selling another”. To use a good name as a cover for dishonest practices; to put up a false front. Literally, “To hang a sheep's head and sell dog meat”.
During the Spring and Autumn Period, Duke Ling of Qi was displeased with his concubines wearing colorful dresses, so he commanded them to wear men's attire.
Later, he found it unappealing when women outside the palace also started dressing in men's clothing, and he ordered his officials to prohibit this practice among the common people. Despite his repeated efforts, the ban proved ineffective.
His minister, Yan Zi, explained to the Duke that allowing women inside the palace to wear men's clothing while trying to forbid it outside was akin to a shop hanging an ox head outside but selling horse meat inside – it would be impossible to gain the people's trust or enforce the prohibition effectively.

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Open the tool →挂羊头卖狗肉 (guà yáng tóu mài gǒu ròu) is a Chinese idiom (chengyu) meaning “to practice fraud by advertising one thing and selling another”.
挂羊头卖狗肉 is pronounced guà yáng tóu mài gǒu ròu in Mandarin Chinese.
Literally, 挂羊头卖狗肉 means “to hang a sheep's head and sell dog meat”. It is used to mean “to practice fraud by advertising one thing and selling another”.
挂羊头卖狗肉 comes from a classical Chinese story dating back to ancient China. The full story is on this page.
比喻以好的名义做幌子,实际上名不副实或做坏事。