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During the Spring and Autumn period, a winemaker in the State of Song was very mindful of his reputation. His business grew, and the wine he brewed became better and better. He kept a dog to guard his shop.
However, gradually, his wine stopped selling, accumulated more and more, and eventually turned sour.
He asked Yang Qian why this was happening. Yang Qian said, "Your dog is too fierce. People are afraid of your dog and dare not come to buy your wine."

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Open the tool →酒酸不售 (jiǔ suān bù shòu) is a Chinese idiom (chengyu) meaning “refers to a business or an undertaking suffering losses or failing due to poor management, unsuitable personnel, or an impediment preventing success”.
酒酸不售 is pronounced jiǔ suān bù shòu in Mandarin Chinese.
Literally, 酒酸不售 means “Wine turned sour, not sold”. It is used to mean “refers to a business or an undertaking suffering losses or failing due to poor management, unsuitable personnel, or an impediment preventing success”.
酒酸不售 comes from a classical Chinese story dating back to ancient China. The full story is on this page.
酒已经变酸了,依然卖不出去。原比喻奸臣阻拦了有学问、有贤德的人为国家效力,使国君受到蒙蔽。后比喻经营无方或办事用人不当。