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Open the tool →金字招牌 (jīn zì zhāo pai) is a Chinese idiom (chengyu) meaning “a prestigious brand or name”.
金字招牌 is pronounced jīn zì zhāo pai in Mandarin Chinese.
Literally, 金字招牌 means “gold-lettered signboard”. It is used to mean “a prestigious brand or name”.
旧时店铺为显示资金雄厚而用金箔贴字的招牌。现比喻高人一等可以炫耀的名义或称号。也比喻名誉好。